Hotel Perth

Hotel Marketing Perth

Perth hotel marketing and hospitality marketing Perth-wide is about revenue, not about how much you invest in marketing. Your hotel in Perth has an online marketing budget, even if you don’t think so. Commissions hotels in Perth pay to online travel agents are indirect marketing.  What OTAs spend in their digital marketing to provide your bookings, you repay them in commissions, plus their margin.

Is there an option to paying commissions to OTAs? Hotel marketing in Perth has an alternative to very high commissions hotels and other hospitality operators pay to OTAs. Investing in hotel digital marketing your own Perth hotel website:

  1. reinforces your Perth hotel brand marketing, not the OTA’s.
  2. you won’t have to spend every year for each guest. When new and repeat guests book via your Perth hotel website, you’re building loyalty. Guests know your site / your contact/booking information. You know their contact information.

What is a scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing in Perth?:

How much does digital marketing for Perth hotels cost?

OTAs sell your rooms @ $100 per night taking $20 commission.
Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site you’d save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.

$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site’s web marketing for brand marketing and loyalty is  $46,500 pa.

A HOTEL MARKETING KPI

A full-screen chart is on the “PerHot” tab spreadsheet via http://bit.ly/31fkkS2. Data source for the above Perth hotel site popularity stats come from Alexa, which is owned by the richest man in the world. Example alexa.com/siteinfo/hotelperth.info.
What is your hotel site popularity? When Alexa reports “No data” it means your website is outside the world’s top 30 millionth in rankings. ie lost in Cyberspace. If your Perth hotel marketing manager is not reporting your KPI of site popularity then contact Ben on mobile phone number 0418 958 799. I’ll track and send free monthly website analysis reports to your Perth hotel marketing executive/s, free of charge.

Digital Hotel Marketing Perth WA

What are the types of digital marketing options for Perth hotels?

  1. SEO for hotels in Perth and Western Australia wide. Includes improving the quality score of landing pages to drive down the CPC for online advertising campaigns.
  2. All SEO for Perth hotels clients of my SEO Perth business get free, natural, high quality, high PR/PA/UR dofollow backlink juice from not only this site but also my other Perth accommodation sites and from my other popular Perth sites.
    If your Perth hotel site is lost in Cyberspace, ie instead of a popularity ranking number showing “No data”, then phone me for a free introductory digital marketing for Perth hotels analysis, strategy recommendation consultation
  3. Independent digital marketing consultation setting KPIs for your in-house or outsourced digital marketing agency.
  4. Map Marketing. Your Perth hotel pin with photos and videos on some of my popular maps.
  5. Video marketing for Perth hotels. I’m not talking about video production but rather getting a lot of people interacting with your promotional video such as clicking end screen links and links in your video description linking to your web pages. I SEO hotel videos AND add your Perth hotel video to my 2M viewed Perth YouTube channel AND embed them on my web pages that have been added EXCLUSIVELY for your hotel, on this and other of mine, Perth websites.
  6. Lobbyist helping Perth hotel marketing managers convince old, tight hotel CFOs that investing more in the hotel’s digital marketing budget is a better value than other forms of marketing in the traditional marketing mix.
  7. Google My Business improvement. Is your accommodation business making the most of the big Google free-kick of GMB?
  8. Digital marketing analysis/reporting for Perth hotel websites. We expose SEO issues, consult fix and report SEO KPI improvements. Your hotel most likely already has a digital marketing agency in Perth but a second independent hotel marketer’s opinion from the most experienced SEO expert in Perth has SIGNIFICANTLY helped some Perth beach hotels and can help your hotel too. What are some free analytical online tool examples? Add your hotel URL to seoptimer.com. For example the “Performance” KPI means page load speed performance, an important search engine ranking signal which can also be scored with fix tips with Google’s PageSpeed Insights.

SEM for Perth Hotels

SEM is expensive. It is good for event marketing. Eg why spend on SEO which lasts year for a weekend rock concert? Big OTA use SEM but then they have deep pocket from what they’ve extracted from hotels worldwide. While search engine marketing (SEM, not to be confused with SEO) is not our specialty if you do set-up pay per click marketing for your Perth hotel, to your hotel landing pages there are only two scenarios when people search for your hotel brand name:

  1. You are showing a PPC ad for your hotel along the lines of “Official Site, Book Direct, More info.” You get the click and convert them on your hotel site.
  2. OTAs and resellers have no competition from you for their ads offering “Best Rate Guaranteed, No Cancellation Fee, More info!” OTA gets the click and sells your room, making 15-20% commission, some of which they invest in more targeting of your hotel brand name.

What is the job of independent Perth hotel markers?

  1. DIGITAL MARKETING AUDITS FOR HOTELS IN PERTH. Working with hotel executives in Perth including GMs, CFOs and hotel marketing managers and their outsourced digital marketing agency executives by at least setting digital marketing KPIs and affordable monthly reports for Perth hotel marketing executives, directors/hoteliers. Forget about expensive Big Four consultancy services. They’re slow to respond and lack innovation.
  2. Helping Perth hotel GMs, HR managers and hotel marketing managers in Perth with an independent assessment of the performance of hotel digital marketing staff and or outsourced digital marketing agencies. You might think their hotel marketing is good but it might be the case that it could be so much better.
  3. Digital marketing strategy consultations with hotel executives in Perth.

WINNING HOTEL MARKETING

We also provide digital hotel marketing strategy consultation and professional development for hotel marketing managers and senior hotel executives in Asia because on Google.com and Google.com.au we’re organic SERP first for competitive phrases such as:

  1. hotel marketing singapore
  2. hotel marketing thailand
  3. hotel marketing phuket
  4. hotel marketing perth
  5. hotel marketing malaysia
  6. hotel marketing bali
  7. hotel marketing bangkok
  8. hotel marketing asia still Google organic SERP first for decades.
  9. hotel marketing australia still on page one
  10. hotel marketing dubai.
Hotel marketing Asia.
Hotel marketing Asia.
  1. Check digital marketing strategy limited by franchisors on Perth hotel franchisee restrictions if any. Present a case for Perh hotel franchisee bigger scope to market Perth hotels, events and destinations near hotels, perhaps even with stand-alone website/S with better, premium, keyword-rich, exact match domain names like for example hotelsnearperthstadium.com near an events venue or when it comes to destination marketing a domain name, for example, scarboroughbeachhotel.com is useful.
    1. To provide 50% discounts off the market PPC rate on Perth hotel advertising rates.
    2. Helping hotel marketing managers in Perth with improving landing pages to improve their quality score and therefore the Google Ads cost per click (CPC).
    3. Host Perth hotel exclusive pages on this website in 2019 at a fixed annual rate of $700.
    4. Incorporate advertorial opportunities and other content such as videos among our Perth hotel webpages.
    5. Domain name valuations and helping to negotiate buying of Perth hotel and destination domain names.
    6. If you’d like to find out about winning digital marketing strategy consultations, contact  Ben Grummels, Perth influencer and SEO expert now.

What hotel marketing in Perth benefits options?

  1. SIGNIFICANTLY improved revPAR.
  2. Hotel marketing review of your Perth hotel/accommodation website with a comprehensive improvement tips report.
  3. Marketing seminars in Perth with your key Perth hotel marketing executives.
  4. IP control check. Who, what, where, level of access, ownership?
  5. Map marketing. All my digital marketing clients and SEO clients get FREE linked pins on my winning Google maps. Eg:
  6. KPI setting and stats reporting indicating for outsourced digital agencies such as:
    1. Key phrase positioning reports and competitor analysis.
    2. Site popularity ranking reports.
    3. Backlink and broken link reports.
    4. Domain authority report.
    5. Google advertising reports such as CTR.
    6. Social media marketing reports.
    7. A number of people phoning your Perth hotel.
    8. Number of people using Google Maps to get directions to your Perth hotel.
    9.  With confidential login/user, comprehensive or simplified executive summary of Google stats and or Perth hotel server stats such as monthly site visitors, demographics etc.

Hotel Marketing Managers’ Training/Consultations

Hotel digital marketing strategy consultations with Perth hoteliers, hotel marketing managers, hotel CFOs and hotel revenue managers can be by phone or in person. Our hotel marketing specialist travels between our Perth and South East Asian offices. Our Perth hotel marketing office is at Trigg though we do 2 days at our Burswood office. If your hotel has a WordPress site and you want some hands-on SEO to bring your hosting login information (often to popular cPanel) as well as your WordPress logins. The first 20 minutes of online hotel marketing consultation in Perth is free. It starts with a free analysis of your hotel’s home page such as page load speed, a search engine ranking signal, DA and PA reporting etc.

Professional development of hotel marketing managers in Perth should be seen as an investment not a cost.

Hotel marketing consultations Perth
Don’t let risk-averse bean counters stifle innovative hotel marketing.

We provide independent digital marketing audits for any clients in the hospitality industry in Perth Western Australia. This includes hotels in Perth and tourism operators.

Marketing for Perth Hotel Subcontractors and Tour Operators

The best digital marketing in Perth is also available for sub-contractors of Perth hotels and Perth tour operators. This includes, for example, independent tour desks in hotels, shops, and independent restaurants in hotels, tour operators that pick up guests from Perth hotels. For example, guided Swan Valley Wine Tours company and marketing for all sorts of other services in Perth hotels.

Perth hotel pickup for Perth tours.
Example dofollow linked banner ad for a wine tour business which picks hotel guests up from Perth hotels for a great day trip out of Perth.

Contact

Call experienced, lead digital marketing consultant Ben on phone number 0418-958-799.
PERTH ADDRESS: 52 Gibson Ave, Padbury, Western Australia, 6922


Perth Hotel Familiarisation Tours

With an invitation for a familiarisation tour (Fam tour), there are more Perth hotel marketing benefits:

  1. Content production of VR photos and VR video production in Perth.
  2. Video marketing. Your Perth hotel video on our Youtube channels which have had over 2 million views.
  3. All hotel marketing clients for any hotel marketing service package get a free linked pin on our Google map of Perth hotels which has had over 2.5M views at the time of writing.

TOURISM MARKETING PERTH

Our marketing is not limited to hotels in Perth. We’re keen to help all tourism businesses Perth wide recover from covid era problems. This includes help for tourism operators who provide things to do in Perth. We’re currently offering discount online marketing for Perth hotels and other tourism businesses in Perth. This includes cheaper online advertising rates, cheaper digital marketing and cheaper SEO prices for tourism businesses. Even bigger marketing discounts for tourism organisations and free digital marketing for charities hotels and tourism businesses support.

MORE ABOUT PERTH’S BEST DIGITAL MARKETER/SEO EXPERT

AN AUSTRALIAN HOTELIER’s GRAND LIFE

THE GRAND LIFE book by Patrick Griffin.
THE GRAND LIFE book by Patrick Griffin OAM

The Grand Life is a must-read book written by Patrick Griffin OAM for anyone but especially people in the hotel industry. Patrick received his order of Australia for service to the hotel industry of Australia. Patrick was the president of the Australian Hotels Association. Since about 2002 one of my web pages has been Google first for “hotel marketing australia” and by coincidence, I met Patrick while he was building a house on the Mekong River bank in 2012, about 3 km from our house. After leading a grand life in Hua Hin, Thailand, Patrick moved to Darlington in Perth where I grew up. For years Patrick told me of his wonderfully interesting adventures from his interesting grand life, the grand people he met, and the funny exchanges and experiences of his life.

Patrick is still on the speaking circuit, presenting at functions like hotel openings and gala dinners. He speaks about his special experiences as a luxury hotel manager in Australia where he set the benchmark for luxury hotels.

You just gotta buy THE Grand Life book.


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